Multi-Lingual Organic SEO Campaign Led to $10 Million in Targeted Prospective Client Sales for the LA-Based Manufacturing Company!

The Brief

The client is an ISO 9001:2015 certified company, manufacturer and exporter of metal components including fasteners, 电器元件, 把组件, 仪表部分, 电缆腺体, 配件, and custom components based on customer drawings and samples. The headquarter is in LA California; and a manufacturing facility is in India. Not limited to this, the client has an in-house extrusion foundry. They are exporting extrusion products such as extruded rods, bars, 空心棒和型材, ingots, billets, EDM wires, 焊接和钎焊棒, 铜管, 更多的是在国内和国际上. They have a state-of-art manufacturing unit, R&D设施, quality assurance system and many other capabilities to deliver products based on custom samples and drawings.

They were referred by one of our existing clients. When they started their new manufacturing facility in India, the prime goal was to create brand awareness, 国际知名度, and generate national and international leads/sales. The biggest risk for them was a huge investment in infrastructure, manpower, 生产能力. 从第一天起, the client wanted us to make their website ADA accessible as per web content accessibility guidelines 2.1达到AA级标准.

的挑战

• They did increase their manufacturing in-house capability and wanted to generate targeted sales.
• Better manage multi-country inventory management and production schedules which could impact sales and manufacturing cycle.
• Improving efficiency at manufacturing plant.
• 扩大业务规模.
• 国际化品牌与全球化.
• They wanted quick turnaround in respect to their online visibility.
• Finding the right tool to manage sales, track leads, 客户详细信息, and more.
• 从第一天起, they wanted to attract and increase qualified sales leads.
• Targeted international customers base was from Australia.